HOW MAKEUP BRANDS ARE CAPITALISING ON OUR INSECURITIES
Makeup has been used for thousands of years to enhance natural beauty, but in recent years, the beauty industry has taken it to a new level. Makeup brands are now capitalizing on people's insecurities, selling products that promise to fix perceived flaws and make individuals feel more confident in their appearance. While makeup can certainly boost confidence, the marketing tactics used by many makeup brands can be problematic. One of the primary ways makeup brands capitalize on people's insecurities is by using language that implies that their products are necessary to fix flaws. For example, they may use terms like "flawless," "perfect," and "blemish-free" to describe their products. This creates a sense of pressure for individuals to purchase these products, as they feel that they need to fix something that is "wrong" with their appearance. Another way makeup brands capitalize on insecurities is by using before-and-after photos to sho