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HOW MAKEUP BRANDS ARE CAPITALISING ON OUR INSECURITIES

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  Makeup has been used for thousands of years to enhance natural beauty, but in recent years, the beauty industry has taken it to a new level. Makeup brands are now capitalizing on people's insecurities, selling products that promise to fix perceived flaws and make individuals feel more confident in their appearance. While makeup can certainly boost confidence, the marketing tactics used by many makeup brands can be problematic. One of the primary ways makeup brands capitalize on people's insecurities is by using language that implies that their products are necessary to fix flaws. For example, they may use terms like "flawless," "perfect," and "blemish-free" to describe their products. This creates a sense of pressure for individuals to purchase these products, as they feel that they need to fix something that is "wrong" with their appearance. Another way makeup brands capitalize on insecurities is by using before-and-after photos to sho

KARDASHIAN-JENNER CLAN SETTING UNREALISTIC BEAUTY STANDARDS

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The Kardashian family has undoubtedly made a significant impact on pop culture in recent years. From their reality TV shows to their fashion and beauty empires, they have become household names. However, their influence has not been without controversy, particularly when it comes to the beauty standards they promote. With their surgically enhanced bodies, perfectly styled hair, and expertly applied makeup, the Kardashians have set an incredibly high bar for what it means to be beautiful. They have created a standard that is nearly impossible for most people to achieve, leading many to feel inadequate and insecure about their own appearances. One of the most significant ways the Kardashians have contributed to unrealistic beauty standards is through their emphasis on physical perfection. They are known for their hourglass figures, which they have achieved through various surgical procedures, including breast implants, liposuction, and Brazilian butt lifts. While there is nothing inheren

HOW BEAUTY BRANDS ARE CHALLENGING THE TRADITIONAL BEAUTY NORMS

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  Beauty standards have been ingrained in society for centuries, dictating what is considered beautiful and what is not. Traditionally, these beauty standards have been exclusive and unrealistic, promoting a particular body type, skin tone, and facial features as the ideal. However, in recent years, beauty brands have challenged these traditional beauty standards by promoting inclusivity and diversity. One way in which beauty brands are challenging traditional beauty standards is by featuring models of all races and ethnicities in their advertising campaigns. Historically, beauty standards have favored fair skin and Eurocentric features, leaving people of color feeling excluded and unrepresented. By featuring models of all races and ethnicities, beauty brands promote the idea that beauty comes in all forms and everyone deserves to feel represented and included. Another way in which beauty brands are challenging traditional beauty standards is by promoting body positivity. For far too l

DECODING THE INDIAN BEAUTY STANDARDS

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Name any body part, and our society will have an unrealistic beauty standard ready for you to match. When a tropical country provides a skin-lightening cream (a turnout of 24 billion rupees annually), it can be clearly seen how the Indian beauty standards are unrealistic beyond bounds. Women with thick, long, straight hair or black curls are considered attractive. However, we must warn you that if your hair is too curly, it looks undesirable, and if it is too long, you look like a Bhenji. Straight hair is considered sophisticated and admired. Anything else will only be an open invitation to countless home remedies and remarks. Having almond-shaped eyes is considered to be highly attractive. Also, the lighter the shade of your  tropical  eyes, the more angelic they are likely to be perceived. However, you will be called a cat or witch if it's too green or blue. Not only that, if your eyes are too small, you will be teased with offensive, racist names; if they are too big, you might