HOW MAKEUP BRANDS ARE CAPITALISING ON OUR INSECURITIES

 

Makeup has been used for thousands of years to enhance natural beauty, but in recent years, the beauty industry has taken it to a new level. Makeup brands are now capitalizing on people's insecurities, selling products that promise to fix perceived flaws and make individuals feel more confident in their appearance. While makeup can certainly boost confidence, the marketing tactics used by many makeup brands can be problematic.

One of the primary ways makeup brands capitalize on people's insecurities is by using language that implies that their products are necessary to fix flaws. For example, they may use terms like "flawless," "perfect," and "blemish-free" to describe their products. This creates a sense of pressure for individuals to purchase these products, as they feel that they need to fix something that is "wrong" with their appearance.

Another way makeup brands capitalize on insecurities is by using before-and-after photos to show the dramatic transformation that their products can create. While these photos can be impressive, they often use extreme examples of individuals with severe acne or discoloration, leading people to believe that these products are necessary to look presentable.

Makeup brands also often promote products that are marketed towards specific insecurities. For example, there are products marketed towards individuals with dark circles under their eyes, fine lines, and wrinkles, or thinning eyebrows. While these products can certainly be helpful, they also create a sense of insecurity in individuals who may not have realized they had a "problem" before.

Furthermore, makeup brands often use celebrities and influencers to promote their products, creating an unrealistic standard of beauty that is impossible for the average person to achieve. Many of these influencers are paid to promote products, and they often have access to professional makeup artists and lighting to create an image of perfection that is unattainable for the average person.

In conclusion, makeup brands are capitalizing on people's insecurities by using marketing tactics that create a sense of pressure to purchase their products. While makeup can certainly be a helpful tool to enhance natural beauty and boost confidence, it is important to remember that it is not necessary to fix perceived flaws. Everyone is unique and beautiful in their own way, and makeup should be used to enhance natural beauty rather than to conform to an unrealistic standard of perfection.

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